Package limitations:

1, Website updates, changes and development: This is included in your package but limited to 4 hours work per month for package 2 and 8 hours per month for package 3.

2, Social media: Aside from the social media plan we have in place, we will work with you on any promotions, competitions etc you would like to run, This is included in your package but limited to 1 hours per week or 1 promotion per quarter for package 2 and 2 hours per week or one promotion per month for package 3 clients.

Payment terms:

1, Payments must be paid in advance, package 1 must be paid before work commences and package 2&3 are paid on a monthly basis, 1st payment starts in advance.

1.1 Monthly fees to be a certain date.

2, All payments must be paid via bank transfer and a standing order made once you have decided which schedule and package suits you best.

3, Package 1 & 2 customers pay their own domain name renewals and hosting fees. It will be included in your invoice when due if we host your Website.

4, Package 3 customers pay their own hosting frees, domain name renewal is included in the package, provided we host and run your website.

5, All payments must be paid in GBP

Late payments:

1. You will receive an invoice two days prior to payment being due, you will receive a reminder one day after payment due date if payment is late.

1B, Where no reason is given for non payment and client does not respond to emails, 2 days after payment was due, the account will go in to overdue status.

1c, One final attempt to contact for payment will be made one week later and if no correspondence is returned, then Cardiff Web Services will assume the client is no longer interested in our services. All Websites log in details will be passed back to the client.

1d, Should the client then wish to resume services, this will be subject to all fees owed and a £60 admin fee.

Please note: Cardiff Web Services understands that issues arise with cash flow, but lack of correspondence will be assumed as unwilling to continue services.

2, As soon as your account becomes overdue, all SEO and advertising work will cease until payment is made, you will lose any days where payment was overdue, work will commence on receipt of payment.

3, Package 2 & 3 clients who pay late will forfeit their paid advertising for that month where no correspondence was received.

Ending a contract:

Unlike most SEO companies, we will not remove our work once a client ceases a contract. You get to keep all SEO work that you paid for while in a contract with us, provided that;

1, All payments are completely up to date.

1b, Should payment be outstanding, Cardiff Web Services reserves the rights to completely remove all SEO work undertaken.

This includes logos, images, listing, title and meta tags, Social postings, articles, press releases and all other SEO work associated with your business.

Assignment of Specific Rights:

For the purposes of receiving professional SEO services, Client agrees to provide the following:

1, Give Cardiff Web Services FTP and other back-end admin access to the web site to make changes to the site for the purpose of on-page optimisation.

2, Permission to communicate directly with any third parties, e.g., your web designer, if necessary.

3, Full access to existing website traffic statistics for analysis and tracking purposes.

4, Client authorizes Cardiff Web Services use of all client’s logos, trademarks, Web site images, content etc., for use in creating articles and any other uses as deemed necessary by Cardiff Web Services for search engine optimisation.

5, If Client’s site is lacking in textual content, Client will provide additional text content in electronic format for the purpose of creating additional or richer web pages. Cardiff Web Services can create site content at additional cost to the Client. If Client is interested in purchasing content from Cardiff Web Services, it can be provided at additional cost.


Client acknowledges the following with respect to SEO services from Cardiff Web Services:

1, All fees are non-refundable.

2, Cardiff Web Services has no control over the policies and ranking algorithms of search engines with respect to the type of sites and/or content that they accept now or in the future. Client’s web site may be excluded from any search engine or directory at any time at the sole discretion of the search engine or directory.

3, Due to the competitiveness of some keywords/phrases, on-going changes in search engine ranking algorithms, and other competitive factors, Cardiff Web Services does not guarantee No.1 positions or consistent top 10 positions for any particular keyword, phrase, or search term.

4, Cardiff Web Services assumes no liability for ranking, traffic, indexing issues related to penalties. Consequently client understands that ranking new websites is much more difficult than ranking old and established sites and he should not have unrealistic expectations about rankings, traffic and revenues.

5, New websites may get temporary boost in ranking for some targeted keywords for few days but then it settles down to its real place. This is known as ‘new site boost effect’ and it is quite common. Consequently the client understands that a new site has not really got top rankings within a month and soon it will revert down to its actual position.

6, Occasionally, search engines will drop listings for no apparent reason. Often, the listing will reappear without any additional SEO efforts.

7, A website search engine ranking can fluctuate any day, any time because of on-going changes in the ranking algorithm, SEO efforts made by the competitors or both.

8, Cardiff Web Services makes no guarantee/warranty of project timeline or added expenses (like charging additional fees etc) if the SEO work is destroyed either wholly or in parts, either knowingly or unknowingly by any party without the prior consultation of Cardiff Web Services.

SEO work is considered to be destroyed either wholly or in parts if following changes (but are not limited to) are made to a website by any party other than Cardiff Web Services or without first consulting Cardiff Web Services:

i. Changes in the file(s) or folder(s) name.

ii. Putting a file in a different folder or putting a folder in another folder or sub domain.

iii. Making changes in the head section of a document like changing the text in the title tag, removing certain HTML tags required for site authentication.

iv. Deleting a link, folder, file, web document or sub domain.

v. Modifying text on a web document like changing the formatting of the text or re-positioning the text.

vi. Removing analytics code from the web page which is used to track website traffic.

vii. Linking out to any website without prior consultation of the Cardiff Web Services.

viii. Adding a file, folder, web document, widget or any functionality.

ix. Renaming URLs of existing web documents.

x. Taking down the website or part of the website.

xi. Renaming, re-locating, adding or removing any file, folder or sub domain on a web server including web documents, robots.txt, .htacess file, sitemap.xml, rss.xml etc

xii. Changes in the site architecture

xiii. Changes in the anchor text

xiv. Making any changes on an optimized web page

xv. Uploading a new website to the domain.

xvi. Duplicating content either on the website or releasing it online through other websites.

xvii. Bad reviews online that are due to the clients or the businesses employees actions.

Cardiff Web Services makes no guarantee/warranty of project timeline or added expenses (like charging additional fees etc) if:

The client guarantees any elements of text, graphics, photos, designs, trademarks, or other artwork provided to Cardiff Web Services for inclusion on the website above are owned by the client, or that client has received permission from the rightful owner(s) to use each of the elements, and will hold harmless, protect, and defend Cardiff Web Services and its subcontractors from any liability or suit arising from the use of such elements.

  • The client fails to resolve Cardiff Web Services' queries on time.
  • Makes delays in providing required access, documents, permissions or any support for Search Engine Optimisation purpose
  • Fails to make necessary changes to the website as and when advised by Cardiff Web Services for carrying out the Search Engine Optimisation services.
  • There is a server outage for prolonged time on client’s site.
  • Client refuses to educate himself about SEO. The client must understand that educating himself about SEO is essential so that he can find out where his money is going, why SEO is a time-consuming but a good long-term marketing strategy.

Cardiff Web Services is not responsible for the Client overwriting SEO work or damaging the website. The Client will be charged an additional fee for re-constructing, re-optimizing content/web pages, based on the hourly rate of £25.00 per hour.

Client responsibilities:

The client understands that his SEO specialist alone can’t be held responsible for his site’s success or failure. The client understands that he needs to work as partner with his SEO provider, give him the necessary time and commitment and follow his advice/suggestions seriously and on time to make his marketing campaigns a success.

1) Reviews: The key to good SEO is trust, reviews will enhance your websites authority. Cardiff Web Services has no contact with your businesses clients, therefor it is the clients responsibility to send our requests and ask clients/friends and family to review the business.

This is not a requirement, but if you want your business to succeed you must be willing to put some effort in.

2) Bad service: A bad review can be detrimental to a business, your responsibility is to offer a good standard of service. GYBNO can not remove any bad reviews. They are a bad mark on your business for life, so bear this in mind when conducting your business and dealing with clients.

2b) When bad reviews have an adverse effect on SEO, and client is at fault, Cardiff Web Services takes no responsibility.


To bring clarity into your contract, below we have defined some SEO terms/jargon which we often use. Our goal is to develop a contract in plain English which is mutually understood by all the parties entering into the contract to minimize any confusion.

Deliverable“- Is a term used in project management to describe a tangible or intangible object produced as a result of the project that is intended to be delivered to a customer (either internal or external). A deliverable could be a report, a document, a server upgrade or any other building block of an overall project

 “SEO” –Search engine optimisation (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion.

 “Social Media Optimisation” - Our methods which are used to generate publicity through social media.

Search Engines” – A computer program which is used to retrieve documents from a computer network. Three popular search engines are Google, Yahoo and Bing.

 “Client’s Competitor” – An individual or a company which is in the same exact niche as the client and is targeting same/identical keywords in same/nearby geographic location(s).

 “Keyword” – Keyword or keyword phrase is a search term(s) which is used to retrieve information through search engines.

 “Keyword Research” – A practice used by search engine optimisation professionals to find and research actual search terms people enter into the search engines when conducting a search.

 “Keyword stuffing” – An unethical search engine optimisation (SEO) technique. Keyword stuffing occurs when a web page is loaded with keywords in the meta tags or in content.

 “keyword cannibalization” – Several web pages targeting the same keyword(s)

URL”- The address of the web page on the Internet.

URL Canonicalization” – The process of picking the best url when there are several choices, and it usually refers to home pages.

Link Building” – A Search Engine Optimisation technique which is used to get backlinks (or votes) for a website.

Link Acquisition” - Link acquisition is any content or feature within a website that somehow encourages viewers to place links to it from other websites.

Website Usability”- How easy it is for visitors to use your website.

Website Accessibility”- How accessible your web pages are to your visitors and search engines.

User Engagement”- Refers to the degree to which a visitor has been positively influenced by the website and is engaged to it.

Conversions”- Also known as goals. They can be orders, leads, downloads, page views, sign ups, traffic etc.

Conversion Rate”- The percentage of visits which result in goal conversions. “

KPI”- KPI or Key Performance Indicator is used to measure how well an organization or individual is accomplishing its goals and objectives.

Link popularity”- The measure of the quantity and quality of inbound links (back links) to your website.

Confidential Information”- Includes but is not limited to, any and all fees, services, documents, recommendations, reports, e-mails, postal mail, courier or phone/skype consultation for the purpose of reporting, recommending or educating the client by Cardiff Web Services for carrying out search engine optimisation services.

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What We Offer

We offer complete business management for your businesses online presence including it's website creation or takeover, SEO, Social Media, article writing, content creation, directory listings, Advertising and marketing and much more, in one affordable package...

Prices start from £100 per month.

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07476 216955