Another reason to keep SEO at a slow and steady pace is because there are many factors that can affect how long it takes for your site rankings to increase. Although search engines are constantly updating, they don’t update your link popularity as frequently. This happens about once every three months. In addition, all off page work also has to be indexed and compared with the indexing of the on page work on your website.

So if you build good quality links slowly, when Google sends it's spiders out to crawl your web pages every few months, it will notice you have fresh new content and or links and it will keep you up there and ranked higher than a website that gets crawled and has no new content. So for instance two practically identical Websites with the same niche get crawled and yours is the one with the newest content that's getting frequently updated, then that's the one that's going to rank higher. It could be the difference between 1st and 2nd place in the SERPs.

To be successful in SEO the first thing you need to do is check out your competition and see what works for them, especially the ones who are already established and ranking well in the SERPs (Search Engine Results Page). This can be invaluable as your competitors will already have been in your position at the beginning of getting their SEO up to scratch. You can use this to help yourself get a foot in the door for your niche market. But research takes time, you can't just outright copy what they do but you can deploy similar tactics and use them as a stepping stone for your Online campaign.

But of course it's not about being as good as your competitors, it's about being better than them to get the coveted spot in the top 3 results on page one for any given query, as that's where 90% of clicks are received. Let's face it, when do you or I ever click beyond page one?

Be aware!